OUR STORY

The origin of LATAM Coffee Hub

LATAM Coffee Hub was born from a clear reality: Latin American specialty coffee has quality, but not always direct access to international markets.

For years, entering regions such as the Middle East has been limited by logistical barriers, export costs, and lack of local presence.

The opportunity

At the same time, markets like Dubai have shown a growing demand for high-quality coffee, with consumers, cafes, and buyers actively seeking new origins.

The problem was not the lack of product.
It was the lack of connection.

The vision behind the project

LATAM Coffee Hub was created by José Manuel Hernández García, who has been directly involved in opening the market for Mexican coffee in Dubai and the Middle East.

His experience positioning Mexican coffee in the region provided first-hand insight into the real challenges: logistics, commercial access, and market adaptation.

From this experience, the initiative emerged to build a structure that would not only work for one origin, but for all of Latin America.

The solution

LATAM Coffee Hub was developed as a connection point between producers and market.

A structure that allows coffee to move from origin to the final consumer, integrating export, import, storage, distribution, and sales into one system.

More than a platform

It is not just a sales channel.

It is a network that connects producers with customers, where each coffee maintains its identity and every brand gains visibility within an active market.

A new model

This model allows producers to access the market without the need to travel, establish a company, or manage international operations on their own.

At the same time, customers gain access to origin coffee with traceability, quality, and local availability.

Today

The operation is based in Dubai, connecting Latin American specialty coffees with the United Arab Emirates market while expanding across the region.

Where we are going

The goal is to build a direct bridge between Latin America and international markets, expanding the network of producers and clients, and enabling access to new distribution channels.